Privacy Policy

Website: https://tyrerun.co.uk/
Last updated: 1 October 2026

1. Introduction

TyreRun (“we”, “us” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and share your personal data when you visit our website, browse our online shop, purchase products, request a quote or contact us about our tyre and vehicle services.

We handle personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and applicable electronic privacy and communications laws.

Please read this policy carefully to understand how we use your information and the rights available to you.

2. Who We Are

For data protection purposes, the organisation responsible for deciding how your personal information is used is the data controller.

Business name: [Insert the full legal name of the business operating TyreRun]
Trading name: TyreRun
Website: https://tyrerun.co.uk/
Business address: [Insert the business or registered office address]
Email: [Insert the privacy contact email address]
Telephone: 07340 150 333

If you have questions about this Privacy Policy or how we handle your personal information, please contact us using the details above.

3. Personal Information We Collect

The personal information we collect depends on how you use our website and services.

Information you provide directly

When you contact us, request a quote, enquire about a tyre service or place an order, we may collect:

• Your name and contact details.
• Your email address and telephone number.
• Your billing and delivery address, where applicable.
• Vehicle information, such as vehicle type, make, model and tyre size, where relevant to your enquiry.
• Your preferred service location and details of the service requested.
• Information about products you enquire about or purchase.
• Messages, correspondence and other information you choose to provide.

Please do not include unnecessary sensitive personal information in enquiry forms or messages.

Information collected through purchases

If you purchase products through our WooCommerce shop, we may collect information needed to process your order, including your name, billing and delivery details, order contents, order value, transaction reference, payment status and relevant order correspondence.

Payment information is handled according to the payment method and payment provider used. We do not intend to store full payment card details on our website unless a specific payment arrangement requires this and appropriate safeguards are in place.

Technical information

When you visit our website, certain information may be collected automatically, depending on our website configuration. This may include:

• IP address.
• Browser type and version.
• Device and operating system information.
• Pages visited and interactions with the website.
• Referral sources and approximate location derived from technical information.
• Website security logs and diagnostic information.

We use this information where necessary to operate, secure and improve the website, subject to applicable privacy and cookie requirements.

4. How We Use Your Personal Information

We may use your personal information for the following purposes:

To respond to enquiries: To answer questions, provide information about our services, respond to quote requests and communicate with you about your requirements.

To provide tyre and vehicle services: To understand your vehicle and service needs, arrange suitable services, communicate about availability and manage relevant customer records.

To process orders: To manage WooCommerce orders, arrange payment processing, deliver products where applicable, handle returns and refunds, and provide order updates.

To manage customer relationships: To respond to complaints, provide customer support and maintain appropriate records of our interactions.

To operate and improve our website: To diagnose technical issues, improve usability, understand website performance and maintain website functionality.

To protect our business: To prevent fraud, investigate suspected misuse, protect website security and establish, exercise or defend legal claims where necessary.

To meet legal obligations: To comply with applicable tax, accounting, consumer protection and other legal requirements.

To send marketing communications: Where permitted by law, we may send information about our products or services. We will obtain consent where required and provide a way to opt out.

We will not use your personal information for a new, incompatible purpose without providing any information or obtaining any consent required by law.

5. Our Lawful Bases for Processing

Under the UK GDPR, we must have a lawful basis for processing personal information. Depending on the circumstances, we may rely on the following:

Contract: Processing is necessary to take steps at your request before entering into a contract, fulfil an order or provide an agreed service.

Legal obligation: Processing is necessary to comply with legal requirements, such as applicable tax and accounting obligations.

Legitimate interests: Processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms. These interests may include responding to general enquiries, maintaining website security, preventing fraud and improving our services.

Consent: Where required, we rely on your consent for activities such as certain marketing communications or non-essential cookies and tracking technologies.

Where we rely on consent, you can withdraw it at any time. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.

6. Online Shop, Orders and Payments

Our website may use WooCommerce to provide online shopping functionality.

When you place an order, your information may be processed to:

• Confirm and manage your order.
• Process or verify payment.
• Arrange delivery or collection, where offered.
• Provide order confirmations and updates.
• Handle cancellations, returns, refunds and customer enquiries.
• Maintain records required for accounting and legal purposes.

Depending on the payment methods enabled on our website, payment details may be processed by a third-party payment provider. That provider may process personal information under its own privacy policy and applicable contractual arrangements.

We may share relevant order information with payment providers, delivery companies and other service providers where necessary to fulfil your order or meet our legal obligations.

Please review the payment provider’s privacy information when using its services.

7. Cookies and Similar Technologies

Our website may use cookies and similar technologies to support website functionality, remember preferences, maintain shopping basket functionality, improve security and measure website performance.

Cookies may include:

Strictly necessary cookies: These support essential website functions, such as security, shopping basket operations and checkout.

Functional cookies: These remember preferences or improve website functionality.

Analytics cookies: Where enabled, these help us understand how visitors use the website.

Advertising and marketing cookies: Where enabled, these may be used to measure advertising effectiveness or support targeted advertising.

Non-essential cookies and similar technologies will be used only where the applicable law permits. Where consent is required, we will request it before setting or using them.

You can manage your preferences through our cookie settings, where available. You can also manage cookies through your browser, although blocking certain cookies may affect website functionality.

For more information about individual cookies, their providers and their durations, please consult our cookie notice or cookie settings once these have been verified against the website’s actual configuration.

8. Marketing Communications

We may use your contact details to send marketing communications about TyreRun products, services or offers where we have a lawful basis to do so.

Where consent is required, we will ask for it before sending marketing communications. In certain circumstances, applicable electronic marketing rules may allow marketing to existing customers about our own similar products or services, subject to the relevant conditions and an opportunity to opt out.

You can opt out of marketing emails by using the unsubscribe link provided or contacting us directly.

Opting out of marketing will not prevent us from sending essential service communications, such as order confirmations, payment updates or information about an enquiry you have made.

We will not sell your personal information to third parties for their own marketing purposes.

9. Who We Share Your Information With

We may share personal information with third parties when necessary for the purposes described in this policy.

These may include:

• Payment providers that process or verify transactions.
• Delivery and logistics providers that fulfil product orders, where applicable.
• Website hosting and technical providers that maintain our website and infrastructure.
• Website and e-commerce service providers, including relevant WordPress and WooCommerce tools.
• Analytics or marketing providers, where these services are enabled and their use is lawful.
• Professional advisers, such as accountants, legal advisers and insurers, where appropriate.
• Public authorities or regulators, where disclosure is required by law or necessary for a lawful request.

We seek to ensure that service providers handling personal data on our behalf are subject to appropriate contractual and security requirements.

We do not permit third parties to use your information for unrelated purposes merely because we share it with them.

10. International Transfers

Some of our service providers may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we will ensure that the transfer complies with applicable UK data protection requirements. Depending on the circumstances, this may involve an applicable adequacy regulation, approved safeguards such as the UK International Data Transfer Agreement or UK Addendum, or another permitted transfer mechanism.

You can contact us for further information about relevant international transfers and the safeguards used.

11. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, providing services, resolving disputes and meeting legal obligations.

Retention periods depend on the type of information and the reason it is held.

For example:

• Enquiries: We retain enquiry records for as long as necessary to respond, manage follow-up and maintain appropriate business records.
• Orders and financial records: We retain relevant records for the periods required by applicable tax, accounting and legal obligations.
• Customer service records: We retain correspondence for as long as necessary to resolve issues and manage relevant claims.
• Marketing preferences: We retain the information needed to manage your preferences and record opt-outs.
• Technical and security logs: These are retained for a period appropriate to security, troubleshooting and operational needs.

When personal information is no longer needed, we will securely delete it or anonymise it where appropriate, unless we are legally required or permitted to retain it for longer.

12. How We Protect Your Information

We take appropriate technical and organisational measures designed to protect personal information against unauthorised access, accidental loss, misuse, alteration or disclosure.

Depending on our systems and the nature of the information, these measures may include access controls, website security tools, secure connections, software updates, backups and restrictions on access to customer information.

No method of transmitting or storing information electronically is completely secure. We therefore cannot guarantee absolute security, but we take reasonable steps to protect the information entrusted to us.

If a personal data breach occurs, we will assess it and take any action required under applicable data protection law, including notifying the Information Commissioner’s Office or affected individuals where legally required.

13. Your Data Protection Rights

Under applicable UK data protection law, you may have the right to:

Access: Request a copy of the personal information we hold about you.

Rectification: Ask us to correct inaccurate or incomplete information.

Erasure: Request deletion of your personal information in certain circumstances.

Restriction: Ask us to restrict the processing of your information in certain circumstances.

Data portability: Request certain information in a structured, commonly used and machine-readable format, where the right applies.

Object: Object to processing based on legitimate interests. You have an absolute right to object to the use of your personal information for direct marketing.

Withdraw consent: Withdraw consent at any time where we rely on consent as our lawful basis.

These rights are subject to applicable legal conditions and exceptions. For example, we may need to retain certain transaction records to comply with legal obligations even if you request deletion.

To exercise a right, contact us using the details in Section 2. We may need to verify your identity before responding.

We will respond within the period required by applicable law.

14. Complaints

If you have concerns about how we use your personal information, please contact us first so that we can try to resolve the matter.

You also have the right to complain to the UK Information Commissioner’s Office (ICO):

Website: https://ico.org.uk/make-a-complaint/
Telephone: 0303 123 1113
Address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom.

You can contact the ICO without first contacting us.

15. Third-Party Websites and Services

Our website may contain links to third-party websites, payment services or other external platforms.

We do not control the privacy practices of those third parties. If you follow an external link or use a third-party service, we recommend reading its privacy policy before providing personal information.

This Privacy Policy applies to TyreRun’s website and the personal information we process as described here.

16. Children’s Privacy

Our website and services are intended for general customers and businesses, not specifically for children.

We do not knowingly collect personal information from children where doing so would be inappropriate or unlawful. If you believe a child has provided personal information to us without an appropriate legal basis, please contact us so that we can review the matter.

17. Automated Decision-Making

We do not intend to make decisions about you based solely on automated processing, including profiling, that produce legal effects or similarly significant effects on you.

If this changes, we will update this policy and provide any additional information required by applicable data protection law.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, products, services, data-handling practices or legal requirements.

When we make changes, we will update the “Last updated” date at the top of this page. Where required by law, we will provide additional notice of significant changes.

We recommend reviewing this page periodically.

19. Contact Us

If you have any questions about this Privacy Policy, our use of your personal information or your data protection rights, please contact us:

TyreRun
Website: https://tyrerun.co.uk/
Telephone: 07340 150 333
Email: [Insert the privacy contact email address]
Address: [Insert the business or registered office address]